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News | 09/2023

SILENCE UK WELCOMES INDUCTRY EXPERT TO BUILD THE BRAND AND EXPAND UK MARKET

  • Industry expert Andy Fenwick joins SILENCE UK as Business Development Director

  • Immediate focus will be:

    • to build the SILENCE UK Dealer infrastructure

    • to generate demand for the existing SILENCE S01 and S02 electric scooters

    • to prepare for the launch of the all-new SILENCE S04 nanocar

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Solihull UK, West Midlands

1 October, 2023


Firmly embedded in the Powered Two Wheeler electric light motorcycle sector, SILENCE is disrupting the UK market with a technology led approach, offering a zero emissions mobility solution which is affordable, technologically advanced and innovative. 

With plans to expand SILENCE’s product offering into three and four wheeled vehicles, industry expert Andy Fenwick has been appointed to ensure the infrastructure is in place to allow the brand to grow across both existing and future product lines.  Having been the key success factor in previously achieving a UK No 1 position for an electric brand, SILENCE gain an experienced, knowledgeable and passionate advocate for electric vehicles.

 

Kevin Duck, Founding Partner of SILENCE UK said “We are delighted to welcome Andy to the SILENCE family, he was the natural choice for us in achieving our ambitions to take SILENCE to the next level within the UK.  SILENCE has a fantastic, and expanding product range with excellent residual values, state of the art technology and a high-end facility in the Midlands; with Andy on board and a solid platform already in place we aim to grow the market, the brand, and the opportunity for customers to have access to high-end, trusted and affordable transport.  With extensive experience in growing brands, establishing dealer networks and creating space in the market to allow electric vehicles to flourish, Andy was the obvious choice for the role, bringing together a unique skill set of business acumen, ambition, and a personable character to nurture existing relationships and create new opportunities for SILENCE”.

Silence all-electric performance eliminates emissions, noise and vibrations and can reduce running costs to around £1 per 100 miles travelled – a massive 80% reduction compared to conventional alternatives and a critical benefit for many.

 

The Silence e-moto scooters are smart too: the exclusive Silence app, for Apple and Android devices, allows you to locate, check and even lock or unlock your smart scooter from your phone. Through the app you are also able to plan and follow routes with Google Maps, so you are always on the best route and never lost.

Donald MacSporran, Director of Vehicle Manufacturer Services, at the AA commented: “We are delighted to be providing Silence UK and their customers with assistance at the roadside in the unlikely event that they may need it.  Our 2,500 roadside patrols have a long tradition of assisting customers with motorbikes, the introduction of the Silence e-moto range and our continued investment in EV technologies enables us to provide the same levels of repair and customer service keeping Silence owners mobile and safe.”

Commenting on the launch of Silence into the UK market, Chairman of the Motorcycle Industry Association, Tony Campbell confirmed: “The light e-PTW market is growing at a dramatic rate, as people seek efficient, zero-emission alternatives to public transport and single-occupancy cars. The arrival of the Silence brand in the UK offers consumers and businesses further choice via a range of innovative and stylish products that are sure to establish themselves in our market.”

The first UK Silence flagship store will open its doors in quarter one of 2021. In the meantime, customers can contact the team to ask questions, book test rides or place orders via the Silence website www.silenceuk.com

[1] OTR (On the Road) price includes VAT, First Registration and OLEV Grant

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