Press Release | 29/06/2021
New Paris store marks Silence's continued expansion across Europe
The electric motorcycle brand opens a new store at no. 11, Avenue de la Grande Armée, a paradise for motorcycle enthusiasts, just a stone’s throw from the Arc de Triomphe.
“Silence motorcycles will help to improve the quality of life of the people of Paris and accelerate the shift towards a sustainable model of urban mobility,” assures Carlos Sotelo, the company’s CEO
Silence now has 90 sales points in over 30 countries
Carlos Sotelo driving a Silence S01 around the centre of Paris
Paris, 29 June 2021. The Silence network continues to expand. The electric motorcycle manufacturer recently inaugurated its first location in Paris. The new flagship store opened its doors right in the centre of the French capital; more specifically, at no. 11, Avenue de la Grande Armeé, a major sales hub for motorcycles, just a stone’s throw from the Arc de Triomphe.
Silence’s presence in Paris is the result of the partnership with Doc’biker, the largest vehicle repair and maintenance network in France, with more than twenty years of industry experience. The new dealership boasts a spacious showroom and technical support service. The agreement will enable the brand to boost its sales in the Île-de-France region via a network of specialised distributors and offer customers the experience of an extensive electric vehicle maintenance and repair network with 24 locations throughout France.
The opening of the new Silence store coincides with the Paris City Council’s announcement that all non-electric motorcycles will be required to pay for parking. This regulation will take effect in 2022 and, together with the new low emission zones, will help to promote the use of electric motorcycles in the French capital.
The new Paris store will market the entire range of Silence motorcycles; from the S01, a premium model that competes with petrol scooters in terms of performance and range, to the various versions of the popular S02, the top-selling electric motorcycle on the European market. The zero-emission Silence scooters are particularly well-suited for the delivery services of businesses, sharing schemes and restaurants.
All Silence models come equipped with a removable trolley-style battery, which may be transported by the user and conveniently charged using any household plug. The cost of charging the battery is exceedingly low and allows for a range of over 100 km. The S02 model also comes in a low-speed version, which has a top speed of 45 km/h and may be ridden in France with a moped licence.
The long-awaited photo of the Silence distribution network
Carlos Sotelo, CEO and founder of Silence: “For me it is a dream to be in one of Europe’s major capitals. In what has been an extremely difficult year for everyone, it is a true pleasure to be here today to open our flagship store in Paris. I firmly believe that our motorcycles will help to improve people’s quality of life and accelerate the shift towards a sustainable model of urban mobility. That is Silence’s main objective.
Silence motorcycles will help to reduce air pollution, an extremely serious problem that all European cities are now facing. Our motorcycles will also streamline traffic and reduce noise in the city.”
Lionel Boyaval, during the inauguration of the magnificent flagship store
According to Lionel Boyaval, founder of Doc’Biker: “Silence is the leading company in the electric scooter market. We decided to enter into an agreement with them because we share the same social and corporate values as Silence. With the opening of this new store, we want to improve the quality of life of both the people and the city.”
Silence continues to grow despite the pandemic
Silence remains the leading electric mobility brand at European level. For the third consecutive year, the company closed 2020 with a share of 66% of the Spanish motorcycle market (L3E) and a 40% share in Europe. Although the pandemic forced the company to shut down production for two months, Silence’s sales were up 17.2% in 2020 to a total of 9,028 units, of which 7,916 were destined for the European market, out of a total of 9,400 manufactured units.
The Silence S02 model led the overall motorcycle market in Spain for several months, ending the year as the 5th best-selling two-wheeled vehicle, ahead of combustion models. The company also led the market for private individuals. The Silence S01, which first appeared just one year ago, is today the top-selling electric motorcycle in Spain.
Silence closed the 2020 financial year with a turnover of €38 million.
International expansion, Silence’s biggest challenge
Silence currently has 90 sales points in over 30 countries. Following a 2020 marked by the health crisis, the time has come to expand the sales network, with a big focus on Europe.
Alvar Sanclimens, sales director at Silence: “The inauguration of the new store in Paris is a big step forward in our efforts to continue to conquer Europe. It is one of the world’s most important cities and a city with great potential in which electric mobility is becoming increasingly popular.”
With regards to this year’s forecast, the marketing director at Silence believes that, “between now and the end of the year we expect to open another 50 stores. That is our main objective.”
“The time of the electric motorcycle has come. For our entire network it is an excellent opportunity to begin a profitable economic activity in a sector that, though new, is today a reality. The pandemic has changed society’s mentality; people want zero-emission vehicles and the governments of all countries have implemented aid schemes to help ease the transition for citizens,” he concluded.
Alvar Sanclimens, sales director at Silence:
“Between now and the end of the year we expect to open another 50 stores.”
Silence is the leading manufacturer of electric motorcycles in Europe. For the past 9 years, it has been designing, developing and manufacturing electric scooters and battery packs using in-house technology. With its headquarters and manufacturing and development facilities in Barcelona, Silence boasts an extensive sales network throughout Spain and Europe. Customers include Acciona, Seat, Telepizza, Ara Vinc, Zena Group, Cooltra, B:SM and the Madrid and Barcelona city councils, among others. Silence was founded in 2012 by Carlos Sotelo, a former Dakar Rally rider and the company’s current CEO.
Antonio Martínez Muniente
Communications & PR Manager
+34 617 39 63 93
+34 660 57 45 88